Operating Procedure: 70-68
Established: May 2018
WTRC understands that social media can be a fun and rewarding way to share your life and opinions with family, friends and co-workers around the world. However, use of social media also presents certain risks and carries with it certain responsibilities. To assist you in making responsible decisions about your use of social media, we have established these guidelines for appropriate use of social media.
In the rapidly expanding world of electronic communication, social media can mean many things. Social media includes all means of communicating or posting information or content of any sort on the Internet, including to your own or someone else’s web log or blog, journal or diary, personal web site, social networking or affinity web site, web bulletin board or a chat room, whether or not associated or affiliated with WTRC, as well as any other form of electronic communication. Ultimately, you are solely responsible for what you post online. Before creating online content, consider some of the risks and rewards that are involved. Keep in mind that any of your conduct that adversely affects your job performance, the performance of fellow associates or otherwise adversely affects patients, volunteers, board members, donors, customers, suppliers, people who work on behalf of WTRC or WTRC’s legitimate business interests may result in disciplinary action up to and including termination.
Know and follow the rules
Carefully read these guidelines, the WTRC Code of Ethical Conduct Policy and the Harassment Policy, and ensure your postings are consistent with these policies. Inappropriate postings that may include discriminatory remarks, harassment, and threats of violence or similar inappropriate or unlawful conduct will not be tolerated and may subject you to disciplinary action up to and including termination.
Always be fair and courteous to fellow associates, customers, members, suppliers or people who work on behalf of WTRC. Also, keep in mind that you are more likely to resolve work-related complaints by speaking directly with your co-workers than by posting complaints to a social media outlet. Nevertheless, if you decide to post complaints or criticism, avoid using statements, photographs, video or audio that reasonably could be viewed as malicious, obscene, threatening or intimidating, that disparage customers, members, associates or suppliers, or that might constitute harassment or bullying. Examples of such conduct might include offensive posts meantto intentionally harm someone’s reputation or posts that could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other status protected by law or company policy.
Be honest and accurate
Make sure you are always honest and accurate when posting information or news, and if you make a mistake, correct it quickly. Be open about any previous posts you have altered. Remember that the Internet archives almost everything; therefore, even deleted postings can be searched. Never post any information or rumors that you know to be false about WTRC, patients, volunteers, board members, donors, fellow associates, customers, suppliers, people working on behalf of WTRC or competitors.
Post only appropriate and respectful content
Maintain the confidentiality of WTRC trade secrets and private or confidential information. Trades secrets may include information regarding the development of systems, processes, products, know-how and technology. Do not post internal reports, policies, procedures or other internal business-related confidential communications.
Do not create a link from your blog, website or other social networking site to a WTRC website without identifying yourself as a WTRC associate.
Express only your personal opinions. Never represent yourself as a spokesperson for WTRC. If WTRC is a subject of the content you are creating, be clear and open about the fact that you are an associate and make it clear that your views do not represent those of WTRC, patients, volunteers, board members, donors, fellow associates, customers, suppliers or people working on behalf of WTRC. If you do publish a blog or post online related to the work you do or subjects associated with WTRC, make it clear that you are not speaking on behalf of WTRC. It is best to include a disclaimer such as “The postings on this site are my own and do not necessarily reflect the views of WTRC.”
Using social media at work
Refrain from using social media while on work time or on equipment we provide, unless it is work related as authorized by your manager or consistent with the Network Usage Policy. Do not use WTRC email addresses to register on social networks, blogs or other online tools utilized for personal use.
Retaliation is prohibited
WTRC prohibits taking negative action against any associate for reporting a possible deviation from this policy or for cooperating in an investigation. Any associate who retaliates against another associate for reporting a possible deviation from this policy or for cooperating in an investigation will be subject to disciplinary action, up to and including termination.
For more information
If you have questions or need further guidance, please contact Human Resources.